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November 6th, 2014

BI_Nov03_BFor many businesses it is important that there is steady and productive interaction with clients and that they can capture important data from these interactions. While there are many ways to achieve both these objectives, there is one way that is gaining traction with many companies, especially those who want to capture better data: gamification.

What is gamification?

It's human nature to be competitive, and many of us exercise this nature by playing games. Be it team sports, board games, video games, or even office-related games, many of us partake in some form of game on a regular basis. Gamification is the incorporation of game elements, such as points, rules of play, competition, etc. into business-related processes.

By implementing game elements into areas like marketing or training, you can drive engagement, while also collecting better data, primarily because most people will be more willing to provide relevant information when they are invested in a game.

When it comes to implementing these elements into business processes, many companies tend to focus on either customer gamification or employee gamification.

Customer gamification

The vast majority of customer-oriented gamification relates to rewards programs and repeat customers. Small to medium businesses who have successfully implemented these elements usually do so via social media and mobile apps. Repeat customers gain points for each purchase and when they reach a certain level receive a freebie perhaps or a rebate. This in turn drives the need to keep purchasing and to "win".

Many businesses have been successful in implementing this game characteristic into social media, where people who interact gain levels and therefore access to such benefits as discounts. Businesses implementing customer-oriented gamification often see both increased engagement and better data flowing into the organization. In fact, many businesses have found that the data implemented through these elements has been useful in decision-making and overall business intelligence efforts.

Employee gamification

Employee-based gamification is usually employed by businesses to encourage teams and individuals to work together towards a common goal. For example: Implementing a point or badge-based sales system where at certain sales levels badges are awarded, which can then be used for a reward, has proven to be incredibly successful for many sales-oriented companies. Publicly announced results and recognized rewards can also be a great employee motivator.

As with customer gamification, employee gamification can be a great source of data. For example, by tracking where employees are, and their results, you can quickly see weak spots or places where help may be needed. Essentially, more data means the ability to make better decisions.

Should my company implement gamification?

While this may sound like an exciting, and useful tactic to implement in your business, it's not for everyone and it won't fit well with all activities. What you should do is to look at whether the objectives and goals of the program you wish to implement can also be paired with gamification.

If you find that gamification, or elements of it, won't benefit your business program, then it's best not to implement it for the sake of it.

How to implement gamification

There are a wide number of mobile apps developed around gamification, along with social elements and ideas. What we suggest is talking to us to see how we can help first. We can work with you to find solutions and ways to implement your solutions. Contact us today to start the game of business success.
Published with permission from TechAdvisory.org. Source.

November 5th, 2014

iPad_Nov03_BWhen Apple launches a new or updated product the company usually holds a press event where they announce the release in style. This was the case with the iPhone 6 and 6 Plus, but did you know that the company has quietly released new versions of the iPad Air and iPad mini? If you are looking for a new tablet, here is a brief overview of these latest Apple devices.

The iPad mini 3

First up is the third version of Apple's smaller iPad - the iPad mini 3. The immediately noticeable changes with this year's device is the home button. It now has the metal ring right around it which enables the Touch ID feature so that you can unlock your device using your fingerprint.

Touch ID also enables users to pay for items using the Apple Pay feature that has just been released. Sadly, for the iPad mini 3, this is limited only to in-app and iTunes purchases as there is no NFC chip in the device to enable it to work with in-store terminals.

Aside from a slightly changed exterior and the extra Apple Pay related features, the device is more or less exactly the same as the iPad mini 2. It still boasts a 7.9 inch retina display and the same A7 processor found in the mini 2.

The major difference is that you can purchase the mini 3 with 64 GB or 128 GB of storage, which is not available for the mini 2. Unfortunately, the price of the device starts at USD 100 more (USD 399 for the 16 GB version) than the mini 2, which costs USD 299 for the 16 GB version. In other words you are paying USD 100 for the fingerprint unlock and semi-functional Apple Pay.

At this time, Apple has noted they will continue to sell the mini 2, which for many businesses will remain the better deal largely because it is less expensive yet offers exactly the same hardware and size.

The iPad Air 2

As the name implies, the iPad Air 2 is the second version of the popular iPad Air which was introduced last year. As with the mini 3, the Air 2 has seen a slight change to the home button with the introduction of the Touch ID feature that allows users to unlock their devices using their fingerprint.

The new version also enables the Apple Pay feature so users can use their fingerprint to approve purchases. Sadly, there is no NFC chip in the device, so you won't be able to use the device to make purchases at stores.

Beyond this, there are a number of interesting changes that many business users will find useful including:

  • A faster processor - With what Apple calls the A8X processor, the iPad Air 2 is one of the fastest and most powerful tablets on the market. Users have already noted faster website loading times and better overall responsiveness, especially when running graphics intensive apps.
  • A thinner, more mobile body - Apple reduced thickness with the iPad Air 2, making it thinner than any other iPad. At 6.1 mm, you will be able to use the device all day without it feeling awkward in your hand.
  • A less reflective display - While the displays on the iPad have always been top of the line, there have been complaints in the past about how the glass on the device is a bit too reflective. With the Air 2, a less reflective display is being used which supposedly cuts glare down by as much as 56%. This means you will be able to see what is on the screen more easily in more locations and situations.
  • The Apple Sim - For users in certain countries like the US and UK, the cellular version of the iPad comes with what is called the Apple Sim. This sim card is universal in that it allows you to connect to the mobile network of your choice without having to switch cards. This also makes switching networks and plans much easier.
If you are considering picking up the iPad Air 2, the 16 GB Wi-Fi only version starts at USD 499. If you would like to learn more about how these devices can be used in your office, contact us today to learn more.
Published with permission from TechAdvisory.org. Source.

Topic iPad
November 3rd, 2014

HealthcareIT_Nov03_AMedical Group Management Association (MGMA) 2014 annual conference attendees were fortunate to get some tips for improving patient satisfaction from Joan Hablutzel, senior industry analyst with the MGMA—because doing so is essential to the success of a medical practice in an increasingly competitive health-care marketplace. Here are 10 of them.

  1. Say hello and smile when patients arrive to acknowledge their presence.
  2. Answer the phone in three rings with a consistent greeting to show the practice views the patent as an individual.
  3. Show empathy in your communication with the patent by observing his or her mannerism sand responding in kind.
  4. Explain what is going to happen, whether it’s a process or a procedure.
  5. Don’t interrupt when a patient is talking.
  6. Look for signs that a patient is dissatisfied or concerned—and when you hear concerns, don’t ever leave it at “I don’t know.” Find someone who does.
  7. Always respect patient confidentiality.
  8. Live up to your promises. Set time estimates and update patients if they change, apologizing when necessary.
  9. Say goodbye and wish the patient well upon departure to affirm respect.
These steps may be simple, says Hablutzel, but implementing them can truly transform the way staff members interact with patients, boosting their perception of your practice and driving growth. Contact us today to see how our systems can help.
Published with permission from TechAdvisory.org. Source.

October 31st, 2014

Security_Oct27_BAs businesses continue to implement more and more Internet-based systems, there is always the risk that systems could be breached and security compromised. If you conduct business online, there are a number of measures you can take to ensure that your activities and your company's vital information are secure. Here are five.

1. Use two-factor authentication whenever possible

Two-factor authentication, or two-step authentication as it is also known, is the idea of using two pieces of information to log into accounts: Your usual password and a code that is usually sent to a mobile device or generated by a code generator.

By utilizing this safety feature, you can further increase the security of your accounts, largely because the chances of someone getting their hands on both the generated code and your password are slim.

Some sites don't use a code and instead ask a question that needs to be answered every time you log in. If this is the case, make the question something that is difficult for a hacker to guess. For example, use your address from 10 years ago instead of your current address.

2. Audit who has access to what data

Between all of your online accounts and social media profiles you will likely be surprised at just how much information about you can be found online. There are a multitude of scare stories online, where someone has had their accounts hacked and identity stolen, largely because they had left pertinent information online without even thinking about it.

It is a good idea to audit what information you have online. This includes looking at the contact and personal information you have on social media profiles, account information, etc. Ideally, if it is not necessary information, then it shouldn't be shared. As for social media profiles, make sure only the absolute basic personal information is online and limit who can see this information.

3. Watch what is posted on social media

Because of the nature of social media, we often feel the need to share our whole lives online. This can often lead to oversharing, and even sometimes oversharing of personal information. There are stories online of thieves monitoring social media for businesses posting about how they are going to be closed for a holiday, with all staff gone. Once a thief finds this information, they then break into the business without worrying about people being there.

If you are going to share information online, be sure to limit the potentially sensitive information that you post, especially if the content is shared with the public.

4. Change your passwords regularly

It seems like almost every week news breaks of a password or account information breach. What this translates to is the fact that your accounts are always facing a potential risk. Therefore, you should make it a habit to change your passwords on a regular basis.

Most experts recommend at least once every three months, but if there is a breach where your account information may have been leaked then naturally change your passwords straightaway.

To ensure maximum security, you should use a different password for each account, and keep these as separate as possible.

5. Work with an IT partner who can offer enhanced Internet security

Ensuring that your business is secure online can be an on-going battle that you will likely not win easily. One of the best steps to take is to work with an IT partner like us. We offer a variety of Internet security solutions that can help stop malware intrusions before they infect your systems, block access to potentially harmful sites, and even scan Internet-based email solutions. In other words, we can help improve your overall online security.

If you are looking to learn more about how we can help your business be secure online, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
October 29th, 2014

BCP_Oct27_BBusiness continuity plans are an important part of any business, especially if owners and managers want to see a business through any disaster. In order to have an effective plan, it is important that businesses integrates technology that can support a plan. The fact is though that this technology will eventually need to be replaced. Here are five tips that can help you determine whether you need to upgrade to a new system, or replace existing ones.

1. New technology and systems offer increased resilience

When it comes to continuity and the systems supporting it, businesses need to ensure that they are resilient. This means implementing hardened systems that will remain working in adverse environments; systems like UPS (uninterruptible power supplies), etc., so that should a disaster occur services will still be available.

Beyond this, it is a good idea to implement systems that can be switched from one location to another quickly and easily. A good example of this is implementing cloud storage and backup which can be recovered to other systems with minimal fuss.

Technology that increases the resilience of your systems and continuity plans is worth implementing.

2. Enhanced data protection and availability

During and after a disaster, it is vital that businesses have access to their data. If your data is not protected in an efficient manner, or easily accessible once it has been backed up, you could see a decrease in business effectiveness and delays in fully recovering.

Technology or systems that enhance data protection and availability over your existing systems are worth including in an upgrade, so that you can benefit from data being available when you need it most.

3. Systems offering increased communication

Communication during and after a disaster is crucially important if your business is to survive and recover full operations. When a company faces disaster, communication networks need to be strong and available at any time. So, if you can find systems that enhance the ease and effectiveness of your communications then these could be worthwhile upgrading to.

4. New technology is available to simplify plan development and auditing

If you have developed a continuity plan in the past, you know that it can be a time consuming task. While essential, many business owners do not have the necessary time to commit to this. This is where systems and technology can help.

A system that makes the auditing and development of plans easier may be worth including in an update.

5. Technology that decreases costs

With businesses operating on narrower margins, many business owners want systems to keep costs low or at the very least ensure costs don't rise. If the systems you are looking at have been proven to reduce operating costs, then it may be a good idea to consider them.

It is important however to not integrate technology simply to save money. You should aim for solutions that are affordable, but that will also offer these worthwhile benefits and more.

We recommend talking to us to find out how we can help you find the services and technology your business needs to ensure your business continuity is not only working but will also deliver when you need it.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

Windows_Oct20_BIn late September, Microsoft introduced the next version of Windows - Windows 10. At the announcement event, the company showed off a number of exciting new features that many users have been requesting. While it will be a while before it is released, here is a brief overview of some of the upcoming features you can look forward to.

Why Windows 10?

When first announced, many eyebrows were raised regarding Windows 9 being skipped. In the tech world, missing out a number with a sequence is not the norm, yet Microsoft stated that they believe that the next version of Windows will be such a drastic improvement over Windows 8 that calling it Windows 9 would not do it justice. From what we can see of the new system, there really are some drastic improvements, including:

One operating system (OS), many systems

When Windows 8 was released, a slightly modified version of the OS was also released for mobile devices. While this was good news, especially for mobile users, the systems were still largely separate, with different apps, app stores, and more.

With Windows 10, Microsoft has noted that the OS has been designed to run across all systems. This means that different devices will likely have slightly different interaction experiences but the underlying system will be the same. For example, there will be one way to write programs for all devices, one app store, and updates will be applied to all versions of the same app, on all devices, at the same time.

A new, yet familiar, Start menu

Windows 8 was a drastic departure from the familiar Windows desktop layout. For the most part, it was despised by business users, who instead have largely bypassed this layout for the traditional Desktop mode. Windows 8.1 allowed users to boot directly into the Desktop, but one large feature has been lacking: a Start menu.

Windows 10 welcomes it back! As with older versions of Windows, the Start menu will be at the bottom-left of the screen, and pressing it will bring up the familiar menu of programs and options. Only now, the old Tile-based layout has also been merged into this section. Think of the traditional Start menu bar, but with a mini-tile based section to the right that will be customizable.

Everything opens in a window

If you've ever downloaded an app from the Windows App store, you likely have noticed that they automatically run in fullscreen mode. With Windows 10, any Windows Store apps will open in window-format, similar to any desktop app.

When apps open you will see the familiar taskbar, along with the maximize, minimize and close buttons. This will make it much easier to work in multiple programs at the same time.

Multiple Desktops

Microsoft Virtual Desktops is a feature that will allow users to create different desktops for different purposes and switch between them quickly and easily. While you will only need to install Windows 10 once, you can have a different desktop setup for say home, personal, and business use all under one user.

Each desktop can display different icons and layouts, but all desktops will have access to the programs installed for that user. Essentially, this will make it easier for business users who also use their devices for personal use or those who need to switch roles at work.

An enhanced File Explorer

File Explorer has been a part of Windows for a while now, and its main function is that it helps you to find your files and folders. In Windows 10, this feature will be upgraded to now search for not only your files and folders, but also to scan the Internet as well. You will also be able to quickly see recent and most popular files and folders, meaning you'll be more likely to be able to find what you are looking for in less time.

When will it be available?

Microsoft has already released what they call a Technical Preview of Windows 10. Anyone can sign up to download Windows 10 and install it on their computers. We would advise against this however, as this version is incomplete and there will be bugs and compatibility issues.

The company has noted that this current version is really for tech experts to install on secondary computers and test, so business users will have to wait! At the time of this article there has been no actual release date set for Windows 10, but you can probably expect it sometime in early 2015. Microsoft has also been quiet about the price, but rumors are circulating that it will either be free or affordable for users to upgrade to if they already have an older version of Windows installed.

Get ahead of the curve and find out what benefits Windows 10 can bring to your business, by dropping us a line first.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

SocialMedia_Oct20_BWhile social media has become an important and integral part of many business's marketing plans, it can be easy to get stuck in a bit of a rut when it comes to developing dynamic content and varied posts. This often sees companies sticking with the same content types, which can get quite boring for all parties. To help, here are five types of content that you should be sharing.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 16th, 2014

Productivity_Oct16_BFor a business to be productive there are a number of essential tools required, one of the most important being email. While there are numerous email providers and solutions, most rely on one of two protocols: POP or IMAP. These are a set of rules that dictate how data moves between systems, and the question many businesses should be asking is which protocol should they be using?

Difference between POP and IMAP

POP, or Post Office Protocol, was first developed in early 1984 and is currently in its third version (POP3). POP works by allowing users to retrieve email and download it onto their computer. Because this protocol was developed before constant Internet connections, it is meant to allow users to interact with their email on their computer and then connect to the server to send it.

What this means is that usually, you connect to the server and download all of your messages onto your computer and then disconnect from the server with all messages being deleted from the server. When you connect to the server again, the messages are uploaded from your computer to the server which then sends the messages to the recipients.

IMAP, or Internet Message Access Protocol, is a newer protocol that was designed for faster and constant Internet connections. Essentially, the email messages live on the server and the user downloads copies to their computer. When the copy is sent, it is uploaded to the server which then overwrites the message and sends it to the recipient.

Which protocol should my company be using?

While most email servers will support POP, many experts agree that it is best if companies use newer email protocols. The reasons for this are:
  • POP is largely outdated. As stated above, this protocol was first introduced in the '80s. The current, and most popular, version was introduced in 1989.
  • POP can be less secure. By default, older protocols can transmit password and login data unencrypted, which means anyone with access to your network and tools could gain access to the data.
  • POP can't support multiple devices. Due to the way POP works, only the currently connected client can see email messages. If you are on your mobile device, but logged into your email client at work, you won't get messages on your device.
  • POP lacks important business features. Most of us rely on calendars, address books, and task lists that are integrated into most email clients. With POP, these are most likely third-party solutions that live on local machines. This makes it difficult to access this information from other locations.
There are some really great newer email systems out there, including servers that run IMAP protocols, and even Web-based email solutions that pretty much negate the need for email servers in the office. If you are currently using POP, it may be worthwhile to contact us to see how we can help upgrade your email solution.
Published with permission from TechAdvisory.org. Source.

Topic Productivity
October 15th, 2014

iPhone_Oct13_BiOS 8 has, like other versions of iOS, added and improved upon features. One of the biggest changes has to be the drastic improvement of the Notifications Center. With the most recent release, this Center has seen a number of changes, including the introduction of widgets that allow users to truly customize how this feature functions.

Customizing Notifications Center with widgets

While the Notifications Center has been an iOS feature for a number of versions now, Apple finally added more functionality to the Center in iOS 8 by turning on widget support. Widgets are essentially small apps that are meant to provide some of the functionality of a main app.

In the case of Apple, widgets can be added to your Notifications Center to enhance the overall look and functionality. For example, if you have Evernote installed on your device, you can add a widget to the Notifications Center that allows you to quickly create a new note or recording without having to open the app. Other widgets allow you to add an enhanced weather forecast or even a calculator.

In iOS 8, widgets have been enabled by default and can be interacted with by swiping down from the top of your screen to open the Notifications Center. From here, you can tap on Today to view relevant information for the day. This information is from a widget Apple calls Today Summary. You can add more widgets to the Center by:

  1. Opening your Notifications Center.
  2. Tapping on Today.
  3. Scrolling down to the bottom of the screen and tapping on Edit.
This will open a screen that lists all of the available widgets. Widgets with a red circle and minus sign beside them are already added to Notifications Center, while apps under DO NOT INCLUDE can be added. Tapping the green circle with the plus sign will add the widget, while tapping the red circle with the minus will remove it.

You can change the order of the widgets too, by tapping on the three lines to the right of the name and moving it up or down. When you are finished hit Done at the top of the screen and you should see the changes implemented immediately. If you are looking for more widgets, you will need to install apps that are widget compatible. We've found that a quick Internet search for "iOS 8 apps with widgets" returns lists of some great apps for you to try.

Customizing notifications for various apps

As you install and update apps, you may find that they start notifying you whenever there is a change, or where it is desired that you pay attention to some new information. Some of these notifications can be quite annoying, especially if you aren't really using the app at the moment, or you deem the notifications to be useless.

You can customize your app's notification settings by:

  1. Opening the Settings app.
  2. Selecting Notifications from the Settings menu.
  3. Tapping on the app you would like to change the notification settings for.
In the screen that pops up you should see a number of options including:
  • Show in Notification Center - The maximum number of notifications to show in the Notification Center.
  • Sounds - Play a sound when you receive a notification from this app.
  • Badge App Icon - Show the app's icon in the notifications.
  • Show on Lock Screen - Show the notification on the device's locked screen.
You can toggle these on and off as you wish.

Turning notifications off

If you would like to turn off all notifications for an app, you can do so by:
  1. Opening the Settings app.
  2. Selecting Notifications from the Settings menu.
  3. Tapping on the app you would like to change the notification settings for.
  4. Sliding the radio to the right of Allow Notifications to Off.
If you are looking to learn more about iOS 8 and how to get the most out of your iDevice, contact us today.
Published with permission from TechAdvisory.org. Source.

Topic iPhone
October 14th, 2014

Facebook_Oct13_BBusinesses on Facebook have many different goals as to why they use the platform, but there is one thing in common that they all strive for: The perfect post. The issue with finding the 'perfect post' is that it can be actually quite difficult, especially when you take into account the large amount of data out there. A recent study by TrackMaven however highlights a number of useful factors that could help you create a post that works well for your business.

About the study

TrackMaven focuses on providing digital marketers with competitive intelligence. The company commissioned a study that looked at 1.5 million posts across 6,000 different Facebook Pages, in an effort to try and figure out what makes a so-called perfect post. According to the study, the idea of 'perfect' is a post that has gone viral on News Feeds and has extended overall content reach.

Essentially what they found is that there is no one perfect post! Rather, there are a number of post elements that, when combined, will usually lead to an increase in overall post reach and success. Here is a brief overview of the five common elements the most successful posts include.

They ask questions

The study found that on average, posts that ask a question will see 23% more engagement than other posts. While this makes sense, after all a question is really a call to action that aims to get the reader to do something, not every post works with a question.

If, for example, you are introducing a new event, or posting updates about a recent company gathering, questions may not make the most sense in this context. The key is to only include questions when they seem appropriate or a natural fit. If you want to inspire some action in your customers then a question can work well and urges people to actually do something more than simply look at a post.

The hashtag is used (sparingly)

In Facebook, as in other social networks, the hashtag is used to not only highlight words in a post, but to also make the post searchable. If you click on a hashtag on a post, you should see other posts also using that tag. When used in the right way, a hasthag can really increase engagement with your posts.

Interestingly enough, the TrackMaven study found that posts with hashtags saw 60% more engagement than those without. The key here is to use them sparingly! In other words, don't hashtag every word, or cram them all at the end. Instead, try to hashtag common words, or words associated with the company or content, directly in the content.

They post on weekends or off hours

There are hundreds, if not thousands of studies online looking at when the best time to post content is. Many conclude that the ideal time is different based on industry, type of business, audience, etc. While this is true, this study highlighted that companies who post after business hours and on the weekend can see increased interaction.

For posts on Sunday, interaction rate was 25% higher than similar content posted on a Wednesday, while posts that show up on News Feeds after 5:00 pm Monday to Friday will see over 10% higher interaction rates.

The key point here is that it could be a good idea to post your content when your audience is more likely to look at Facebook. Most business managers, owners, and even customers probably aren't looking at Facebook during business hours, so try scheduling content after the working day or on weekends.

They are visual

Take a look at your own News Feed and you will notice that a large majority of content on there is visual in nature. Be it videos, images, links with images, etc, Facebook is a highly visual platform.

The study, unsurprisingly, found that posts with visual content had higher interaction than posts with just text. In fact, posts with visual content had an average of 2.35 interactions per post while posts with just text had 1.71 interactions. While these numbers aren't high, it stresses that if you want your content to be shared or interacted with, visuals help.

They reach a general word count

A lot of people, when using social media, tend to be viewing Facebook on their mobile devices, or when they have a couple of spare minutes. What this equates to is people quickly scanning their News Feed and moving onto another post after only a few seconds, or less.

It is best to strive for a wordcount that is easily scannable for most posts. The study found that posts with 80-89 words inspired more engagement than shorter posts. This indicates that a good word count might be in the range of 70-100 for maximum effect. That being said, there are a number of professionals out there who use Facebook as an almost-blog and post longer content, who are relatively successful. We recommend trying out a few longer posts as well, just to see how people interact with them.

If you are looking to learn more about Facebook for your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.