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January 22nd, 2015

socialmedia_Jan20_BIn today’s digital world, social media has become a vital tool that effectively helps accelerate business development and the relationship-building process between different organizations. And with solid communication being at the core of business development, let’s take a look at how social media can help drive partnering processes for the better.

In most cases, a business development manager already has an idea of the kind of company with which to partner. Their next step is to contact that company via a phone call or email. However, this can be an unreliable way to reach out, especially when your potential partner has never heard of you. Social media speeds up this process by identifying the best person to contact, as well as determining if you have any mutual connections.

Simply put, social media lets you understand the background of different companies and gives you an idea of the different players involved, before you even engage in a dialogue. With this in mind, let’s take a look at four ways you can utilize information available on social media to enhance your business development success.

  1. Social media is an extra pair of eyes Social media allows you to see first-hand what potential partners, competitors, and customers are doing, which is a major asset when it comes to your business development and performance. This can also reveal business-relationship possibilities or even warn where it is best to stay away. It’s crucial to position yourself and your company as industry experts by sharing mind-blowing content as well as highlighting recent successes.
  2. There’s no universal message in social media The way people behave and connect across different social media platforms varies, therefore it is important to adjust accordingly. For instance, you might use Twitter to promote ongoing marketing campaigns, share content, and direct customer service requests. You may use Facebook for larger marketing initiatives, such as showcasing a company’s culture and resources. It’s important to remember that there’s no universal rule to utilizing social media and that it is beneficial to be flexible. Think about what your individual goals are and work out which social media platform is the best avenue to explore.
  3. Leverage employee relationships If you’re looking to connect with an individual in a specific company, make it a habit to check and see if anyone in your company has a pre-existing relationship with that person. Social media channels like Facebook and LinkedIn make it fairly easy to spot mutual connections, so it is a good idea to get into the habit of checking. Whether you ask your colleague to help make an introduction or to arrange a meeting, a mutual connection gives you the competitive edge in effective business development.
  4. Use social media as a touchpoint Social media is not only essential to business development, but also complements other more traditional practices, such as when you’ve sent an email or voicemail to a business prospect that has gone unanswered. It’s understandable that people get so busy they can delay, forget or pass over an inquiry, but instead of passively waiting for a reply, why not make it standard practice to follow up separately via LinkedIn or other social media platforms? This way you can build additional opportunities with potential partners, increase the likelihood of a response, and even forge a future business relationship.
The fundamentals of business development are strong relationships with a partner or companies with a good reputation, who will have a positive impact on your business, such as marketing an initiative collaboratively. Social media can get this whole process started, so the next time you’re looking to contact a business prospect or potential partner, start by visiting their social media channels to get the heads up to help you in your quest.

Looking to learn more about the benefits of social media in business? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 14th, 2015

Security_Jan12_CThe scale of the recent security breaches at Sony, which led to the cancellation of The Interview’s theatrical release, can make the company’s problems seem beyond the realm of the average small business. But the security mishaps that created the circumstances for the hack are as applicable to modest local and regional companies as they are to multimillion dollar corporations. These three tips will take you back to security basics and help avert your own big-screen drama.

Don’t let basic security habits slip

Our modern-day instinct tells us that the answer to potential security breaches is to install new layers of antivirus software, firewalls and further encryption systems. While these are all worthy additions to your company’s armor of security shields, they will do little to help if good old-fashioned protective habits are allowed to slide.

Instill a disciplined, security-conscious mentality in your organization, and keep the messages simple so that staff remember and follow them. Focus on regularly changing passwords and keeping them secret, being vigilant about avoiding unexpected links in email messages, and limiting network access for the likes of external contractors to that which is absolutely necessary.

One of the ways hackers made their way into the Sony network was by tricking administrators into thinking they had a legitimate need for access: teach your staff to be careful, and praise cautiousness even if it turns out access is warranted. Encourage staff to flag up potential security lapses, and make sure they know that reports will be followed up and loopholes closed.

Take a flexible and agile approach to IT

IT changes, and so do the ways best suited to keeping it safe. This means it is vitally important to keep your IT systems up to date, and where necessary to do away with outdated practices that could leave your business technology exposed. This involves more than just ensuring that your network is running updated antivirus software to catch the latest bugs and worms - it means staying abreast of emerging methods to mitigate potential threats from hackers worldwide.

All of this uses staff and resources that your small business might not have - which is where outsourced managed services come in. Using a managed service provider as an add-on to your own IT team can give you extra flexibility and the ability to keep abreast of industry security developments, even when you lack the time to do so yourself.

Equally, know when it is time to ditch data - think of emerging social networks like Snapchat, which set messages to self-destruct after a set time, as your cue to make your data retention policy less permanent, particularly in relation to email. If you no longer have a business need or a regulatory requirement to retain information, then delete it - in the process you can limit the possible damage even if the worst should occur and you fall victim to an external attack.

Backup, backup, backup

The last thing you want in the event of a security breach is for it to hit your day-to-day operations - the potential damage caused by the hack itself is likely to give you enough to worry about. But that is exactly the situation Sony found itself in after its latest hack, with its email system down and staff forced to return to the days of pen, paper and even the fax machine.

As well as ensuring alternative means of communication remain open to your business in the aftermath of a possible attack, it is also vital to make sure that you retain access to the information most critical to your work. Regular, secured backups help ensure that, whatever happens, the show is able to go on and your firm’s productivity and revenue are not unduly hit. Engaging professionals to undertake your backups on a managed service basis also means this can happen routinely and without fail, while you stay focused on running your business.

Want to learn more about how to reduce your IT network’s vulnerability to attack? Get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
January 13th, 2015

iPad_Jan12_BSince the arrival of the iPad back in 2010, businesses have been able to stay connected and easily work on-the-go like never before. Still, many people are constantly looking to increase their iPad’s versatility through different applications available in the App Store. And now, thanks to Duet Display, you can effortlessly turn your iPad into your second Mac screen!

Duet Display, developed by a former Apple engineer, Rahul Dewan, will turn your iPad into an external screen for your Mac, and does so using a cable that you already use to charge and sync your iPad. To be precise, it’s actually two apps — one for your iOS device and a companion app for your Mac that lets it recognize an iPad or iPhone as a second screen.

How does Duet Display work?

  1. Download Duet Display from the Apple Store for $14.99
  2. Install Duet Display for OS X
  3. Duet Display will add a little settings icon to the right side of your menu bar and requires a password when you’re installing it on your Mac. This is because the app needs to install display drivers.
  4. Open the Duet Display app on your iPad and plug it into your Mac with a lightning cable (or a 30-pin cable if you’ve got an older iPad that’s still supported).
  5. Now you can enjoy working with two screens!
Because your iPad is plugged in, you won’t have to worry about your iPad’s battery. And while you’re using Duet Display on the iPad, you’ll still get your regular iOS notifications. You can also set your computer to use all the pixels on your iPad’s Retina display (2,048x1,536 pixel resolution), or you can set your iPad to regular resolution too. Duet Display works with all Macs running on OS X Yosemite and any iPads or iPhones running iOS 5.1.1 or above, meaning it will work with your old iPad. The only downside is you can only connect a single iOS device for now.

The growing number of applications in the App Store means there are often new ways to make use of your iPad being introduced. Looking to learn more about the iPad and its capabilities? Contact us and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic iPad
December 31st, 2014

security_dec24_BTake some time and research how companies are hacked and you will quickly come to realize that there are a wide variety of methods at a hackers disposal. One of the increasingly common, and effective strategies being employed is spear phishing. In early December 2014, a new spear phishing attack was uncovered, one that has proven to be quite effective against large businesses, and could possibly target small companies as well.

What is spear phishing?

Spear phishing is an advanced form of phishing where attackers troll the Internet for relevant information about you and then create a personalized email that is sent to you. This email is usually developed so that it appears to be coming from a friend or trusted partner and contains links to a site or program that can initiate an attack or steal information.

More often than not, these links are to websites where you enter account information, passwords, and even bank account details, or any other personal information which can be used to break into computers and even steal your identity.

What is this latest spear phishing attack?

This new form of spear phishing, being carried out by an organization who calls themselves FIN4, has actually been around since as early as mid 2013. When they attack Wall Street listed companies they are doing so to steal valuable plans and insider information.

What we know is that they send highly savvy and targeted emails to people at a company, trying to harvest Microsoft Outlook account information. Once they have this crucial data they then target others inside, or connected to, the organization, with the same email, while also injecting the code into ongoing messages. This method can spread the attack quickly, leading to a potentially massive security breach.

In the email examples of this phishing threat, the attackers write mainly about mergers and other highly valuable information. They also include a link to a forum to discuss the issues raised further. These emails come from people the recipient already knows, and the link is to a site that asks them to enter their Outlook account and password before gaining access. When this information is entered, it is captured by the attacker and used to launch more attacks.

What can we do to protect our systems?

From what we know, this attack is being carried out largely against law firms, finance companies, and other large organizations. While this discounts many small businesses, there is a good chance that the attackers will turn to small businesses operating with larger companies at some point.

Because this is an email-based attack, you need to be extra vigilant when opening all emails. Be sure to look at the sender's address, and read the body of the email carefully. While hackers generally have good English skills, they aren't fully fluent, which means you will notice small mistakes. Also, keep in mind previous emails sent by the recipient. If the tone and style is off, then the email may be fake.

It is important to always look carefully at all links in email messages. If a link looks suspicious, then ask the recipient for more information or to tell you where the link goes. If you come across any site asking you to enter account information, be extra careful. Look at the URL address in your browser, if it doesn't sat HTTPS:// before the address, then it may be a good idea to avoid this.

If you have any questions on spear phishing and how you can prevent it, contact us today to see how we can protect your business.

Published with permission from TechAdvisory.org. Source.

Topic Security
December 30th, 2014

BCP_Dec23_BWith a Disaster Recovery Plan and Business Continuity Plan, businesses need to ensure that a proper data and system backup solution is in place. There are many different ways to implement a backup solution, with one of the most common being online or cloud-based backup. While these systems are popular, there is still confusion over what exactly it is.

What exactly is online backup?

In a wide sense, online backup is a backup system where your files, folders, and even systems, are backed up to an offsite storage server over your Internet connection. Tech experts also refer to this service as remote or cloud-based backup.

When you back up your files and systems to an online solution, your files are stored off site, usually in redundant data centers. This means that should something happen to your files you can access the system via another computer and restore your backups onto that computer, as long as you have an Internet connection.

For many companies, this is arguably the most efficient form of backup, not because of the backup method itself, but because of the fact that your backups are stored remotely The chance your data will be accessible if your business faces disaster increase, as data can be recovered quicker than most other systems.

How do online backups work

Like most other technical systems out there, there are numerous varieties of online backups. Some of the most effective are image-based, which take a snapshot of a computer or server at a specific time and then upload this to the remote backup servers. This snapshot contains the whole system as it is and can be easily recovered.

Other solutions can be automated to back up specific files and folders, and run through a Web-based interface that can execute a backup from almost anywhere. Beyond this, many systems can be managed by a company like us. We can implement a system that works best for your company and your data, and then manage it so that your data will always be available when you need it. Should something go wrong, we can even help you recover your systems.

4 Benefits of online backup

Companies that implement an online-based backup have been able to realize the following benefits:
  1. Decreased recovery time - Because your data is stored online, as long as you have an Internet connection you can begin recovery at the click of a button; there is no having to go find your backup, then figure out how to recover it. Most companies see a generally reduced backup recovery time when they implement an online system.
  2. Increased backup reliability - Over time, physical systems break and need to be replaced, and this can happen at any time. Because online systems are managed by other companies, whose main job is to ensure backups are always available, you see increased reliability with these systems.
  3. Decreased costs - Physical backup systems can be costly, especially if you have a large number of systems or a large amount of data to back up. Many online providers charge a flat monthly fee that often works out to be less costly than other solutions. Beyond this, you don't need to invest in physical backup solutions and the storage space to house and maintain these. As a result you should see lower costs.
  4. Increased data availability - As long as you have an Internet connection, your data will be available. This means you don't have to worry about your offsite physical data being okay, if you have a problem or disaster strikes on your premises. With online services data is available when you need it.
If you would like to learn more about online backup, contact us today and let us reveal just how dynamic and effective our solutions can be. Don't wait until you have to face a backup issue to back up your vital data!
Published with permission from TechAdvisory.org. Source.

December 18th, 2014

SocialMedia_Dec15_BSocial media has come to play a large part in the content marketing campaigns of many businesses. While creating a solid presence can be beneficial for businesses, owners often struggle to get their content shared. There are many reasons why, but here are four main ones that you should be aware of and what you can do about them.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn't do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the "hmm, that's interesting, other people will like it too, so I'll post it" mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won't share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn't fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn't fit with an an individual's current identity then it's not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn't mesh with a user's values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 12th, 2014

productivity_Dec12_BWhen first introduced, email was viewed simply as an electronic version of memos and business letters, and were usually formatted thus. Over time, email has become much more informal, leading to a more natural form of communication. While this is great, there can be times when emails come across as unstructured and unclear, leading to frustration and even a loss of productivity. PAR is an effective way you can avoid this though.

Better email structure for small businesses

In order for your emails to be clearer and to get the overall message across easily, you might want to implement a PAR structure. This three part framework has been used by many business owners and managers to improve overall communications, and consists of:

Problem

At the very top of the email, below the salutation, provide a brief yet clear overview of the problem which is the subject of the email or the reason you are making contact. When writing this overview don't assume anything, including shared knowledge or agreements, unless you have discussed these with all recipients beforehand. The key here is that you are looking to be able to summarize the main issue.

If you need more than two paragraphs, then you should probably create a longer form report that is attached in the email. The reason for this is because the vast majority of people will simply scan an email, and if it's too long, they will usually skip it, or possibly miss key points. If it is easy to scan and read, then there is a greater chance all parties will be on the same page.

Beyond this, if you are struggling to come up with a short explanation or can't clearly summarize the problem in writing, then email may not be the best medium to be using. Opt instead for a meeting or phone call to discuss the issue more fully.

Action

After stating what the problem is, clearly mark any proposed actions or recommendations using a relevant heading, then specifically lay them out in an easy to read format. You want to be as specific as possible here, ensuring that all parties understand what you want to happen and the actions they will need to take as a result.

For example, if you use vague language, such as: "I need this by the end of the month", people may only carry out what you are asking for on the very last day of the month. Instead, you might be better to give a specific delivery date, and possibly a set time, so that any deadlines are clearly defined. Bulleted and numbered lists can really help here, as long as they are clear and understandable and don't muddle the issue.

Results

Finally, identify the expected results based on the actions you want the recipients to take. This helps ensure that every recipient knows what they should be striving for, as well as serving as an indicator of whether the problem has been specifically solved or not.

If the results aren't met, you have a good opportunity to look back at the process and see if there is any room for improvement, or try to pinpoint exactly why something went wrong or didn't happen as you planned. This in turn, if leveraged correctly, can help improve overall productivity.

Looking to learn more about increasing productivity in your office? Contact us today to see how our systems can benefit your business.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
December 10th, 2014

iPhone_Dec08_BThe iPhone has become an essential tool for small to medium business owners. While there are a ton of useful features and apps that make business and communication easier, there needs to come a time when we simply take a break from all the calls and notifications. That's where the Do Not Disturb feature comes in, which runs on all iOS 8 devices.

What is Do Not Disturb?

Do Not Disturb is a handy iOS 8 feature that when enabled, silences all notifications, calls, and alerts that you usually get coming through when the device is locked. You can either turn it on and off manually, or schedule a time for when it is to be activated. If your device is unlocked, e.g., you are using it, notifications will usually still trigger.

Turning Do Not Disturb on

To turn this feature on simply:
  1. Slide up from any screen on the device to open the Control Center.
  2. Tap on the crescent moon icon at the top of the Control Center.
This will turn on the Do Not Disturb feature. You should see a crescent moon icon appear in the menu bar at the top of your device's screen indicating the feature is activated. To turn it off, open the Control Center and tap the crescent moon icon again so that it disappears from your screen.

Setting a Do Not Disturb schedule

If you would like to schedule a time where your device automatically puts itself into Do Not Disturb mode, simply:
  1. Open the Settings app on your iPhone.
  2. Tap on Do Not Disturb.
  3. Slide the radio beside Scheduled to On (green).
  4. Set a time to enable this feature.
As with the manual triggering of this feature, you will see a crescent moon icon in the top menu bar of your device when it is active.

Changing feature settings

If you tap on Settings and then select Do Not Disturb you will also be able to tinker with the settings related to this feature. The options you will see include:
  • Manual - Allows this feature to be manually enacted via the Control Center.
  • Scheduled - Schedule a time when this feature will be automatically enacted.
  • Allow Calls From - Pick which contacts to allow calls and notifications from so that these sound even when Do Not Disturb is active.
  • Repeated Calls - Set whether multiple calls in a short amount of time will ring when the feature is active. If enabled, two calls from the same person in less than three minutes will cause the device to ring.
If you would like to learn more about using the iPhone for business, please contact us today to see what difference we can bring to your business.
Published with permission from TechAdvisory.org. Source.

Topic iPhone
December 9th, 2014

Facebook_Dec08_BSocial networks have become a large part of modern communications and it is not uncommon for users to log onto sites on a daily basis. Networks like Facebook are so popular that some business owners and managers are concerned about how much valuable work time is spent on the site. In response, the social media giant is aiming to turn around this negative feeling from employers with a new social network aimed at businesses and potentially called Facebook at Work.

What is Facebook at Work?

In late November, Facebook announced that they are developing a new social network which may be called Facebook at Work. As you can guess by the clue in the title, this is going to be a business-oriented venture that will bring the popular social network, or elements of it, to the workplace.

For many businesses, this popular social network is not really a part of every business operation. Sure, marketing and sales may use this platform, and others, as a way to reach out and connect with customers, but few organizations are known to use Facebook internally as a communication and social network for employees.

Those who do use the network in the office often use their personal accounts and have noted that they would like an easy way to separate work from personal life, while still remaining on the network. Many businesses would also prefer that employees didn't bring their personal lives and Facebook accounts to the office because this can lead to breaches in privacy and even important data being compromised, especially if a personal account is hacked.

The best way to think of this new platform is that it is Facebook strictly for work. While it is still in the development stages, some interesting details have emerged. There is no official name for the network, thus far, but sources at Facebook have noted that the codename for the product is Facebook@Work.

What Facebook@Work will look like

From what we can tell, the network will look and work much the same as the existing version of Facebook. Users will be able to create profiles, join groups, post on each other's News Feeds, and even send messages using the popular Facebook Messenger. Where it will differ is that it will have collaborative tools that allow users to share and work on the same documents.

This network will be completely separate from the personal Facebook site, with users having a different password and username. Information between a personal and work account will not be shared either. This should make the network more secure, or at least minimize the use of personal accounts for work-related tasks.

What we don't know

We do know that Facebook@Work, or Facebook at Work, is currently being developed by a London-based branch of Facebook who seem to be also acting as the main testers. However, we are unsure at this time if the network is being developed strictly as an internal network, which will be used only within a company, or if it will be more like LinkedIn, where it will allow you to connect with similar professionals.

Interestingly enough, Facebook has been using its own network and various groups as a major part of their own internal communication tools amongst departments. For example, when an employee joins a new department they are added to a secure group and group chat where updates are posted, questions are asked, and work is supposedly assigned and agreed upon. It could be that the company is developing something along these lines for external release too.

We don't know exactly when this network will be introduced, but you can be sure that it will be debuted sometime in 2015, possibly with a rollout in the next year. If your business uses social platforms, or is looking to integrate social media in the near future, this business-oriented social media platform could be worth keeping your eyes on.

Stay tuned as we will be covering this further in the future. Meanwhile, if you have any questions about how best to utilize Facebook in the office please contact us today.

Published with permission from TechAdvisory.org. Source.

December 3rd, 2014

iPad_Dec2_BThis year, as in recent years, one of the hottest gifts for the holiday season is the iPad. If you receive a brand new iPad for the first time then that is truly an awesome present, but you may already have one. If you do, then you may not be able to install apps on your new device at first because your iTunes account already has other devices linked to it. This means you will need to deauthorize a device before you authorize your new one, and here's how you can do that.

First, understand what authorizing your device is

When people and Apple experts talk about "authorizing your device", what they really mean is linking it with iTunes and the account you use for this on your computer. Once you do this, you can download already-purchased media and apps onto a new device without having to pay for the content again.

The way iTunes works is that there is usually a limit on how many devices you can download apps and media onto at the same time. Any purchases can be installed on 10 devices or five computers via iTunes at the same time. If, for example, you have an existing iPad for which you have already purchased apps via iTunes, and you receive a new device, you will need to authorize the existing iPad before you are able to download apps onto this new one.

If you have more than 10 devices or five computers authorized and want to add another, you will need to first deauthorize one device. Similarly, if you are giving an iPad away, it is a good idea to make sure it is deauthorized before you give it away or the new user may have access to your iTunes account.

Second, how do you deauthorize an existing device?

This process is actually fairly easy, but you will need to do it from the PC or Mac you use to sync your iPad with iTunes. To do this:
  1. Launch iTunes on a computer that it is installed on and log into the account you use to purchase apps for your devices.
  2. Click on your name. This is located at the top-right of the window. If you see Sign In, click that and log into the account you use on your iPad.
  3. Select Account info from the drop-down menu.
  4. Enter the password for your account.
  5. Scroll down and click on Manage Devices which is under iTunes in the Cloud.
  6. Click Remove beside the device you would like to deauthorize.
  7. Press Done.
When you do this, the apps you've paid for should either be deleted automatically from the device, or become inaccessible the next time the device syncs with iCloud (which is responsible for linking devices in iTunes).

How do you authorize your new device?

If you receive a new device this holiday season, authorizing it is as simple as logging into your Apple account using the username and password you have used in the past to purchase apps and media.

Once this is done, go into the App Store on your new device, log in, if you haven't already done so, and tap on Purchased. You should be taken to a list of all apps and media that you have purchased and which are still available on the App Store. Tapping on any of the apps and then hitting Download will install the selected app on your new device. If you are above the limit of devices on your account, you will see an error message telling you there are too many devices with the app installed. You will then need to deauthorize an older device before proceeding.

If you would like to learn more about your new iPad, or how Apple products can be used in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad