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November 16th, 2015

BusinessIntelligence_Nov16_B Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a few things you should take into consideration.

Quite a few business owners see other companies using BI software and tools successfully and hope to emulate those results. Unfortunately, BI goes far beyond installing a program on your employee’s computers and expecting them to churn out results because of it. In fact, without proper planning in place, you could end up losing money on your BI investment.

If you’re ready to bring BI software and tools to your small or medium-sized business but aren’t quite sure what your should be looking for, here are four things you need to consider during the planning process.

What data do you need to know

BI software is great at helping you obtain data and presenting it to you in all kinds of different ways. But it’s only helpful if you can actually use the information. Too many businesses jump on the BI software bandwagon because they hear about the great results other companies have achieved using these tools. However, if you don’t know what information you’re looking for or how to use that data to your advantage, BI software essentially becomes a toy for you and your staff to play with.

That’s why you need to fully understand what information and data your business needs before implementing any BI software. This will help you pick the best tool for your needs and then utilize it to great effect.

Create specific goals

When you are planning to implement BI software it is vital to have a specific endgame in mind. Increasing profits sounds great but it’s hard to utilize BI effectively when tackling a goal of that magnitude. Instead focus on performance metrics you can measure like higher closing rates or more online conversations. This will help make your planning easier and allow you to find the BI tools required to reach those goals as well as track your progress along the way.

Think about today and the future

It is important to not only think about BI software in correlation to your short term goals but your long term ones as well. You want to make sure your BI software is useful both now and in the future. Find something that can grow alongside your company over the long haul. You don’t want to constantly be changing or adding on to BI tools unless it is absolutely necessary. If possible, find BI solutions that are scalable and flexible so they can help over a longer period of time.

Keep it simple

Sometimes the desire to know more about your company can see you end up overloading your staff and employees with complex toolsets and data. The goal, especially for small and medium-sized businesses, should be data that is quickly accessible and easy to comprehend. This will allow you and your team to make speedy and informed decisions. Convoluting the process with unnecessary information or complicated process will only serve to negate what you are trying to do by installing BI software in the first place.

BI tools and software are designed to help you work smarter, not harder. When you plan to bring them to your company, this is something you will want to keep at the forefront of your decision making process.

If your company is looking to start utilizing BI tools, our team of experts can help. Together we can create a BI plan that works best for your business.

Published with permission from TechAdvisory.org. Source.

November 12th, 2015

HealthcareIT_Nov12_AAs healthcare practices across the nation continue to find out, patients place ever-diminishing levels of importance on care alone. While it is and will forever be a factor that influences a person’s decision, convenience has become another key area patients look at when choosing a healthcare facility. Online scheduling, in particular, has become something more and more of us consider when selecting a healthcare provider.

In order to succeed in today’s technology-driven world, you have to provide convenience alongside top-notch care. As the use of smartphones, tablets and other Internet-connected devices has permeated society, healthcare hasn’t always done a great job of keeping up. Those facilities that have kept up with tech trends have seen an uptick in both the number of patients they take in and the quality of care they are able to provide, while places relying on the old ways continue to remain stagnant in both areas.

Online scheduling is one of the simplest, and most popular, pieces of technology used by forward-thinking healthcare clinics. With this, patients are able to see when a doctor is available and schedule an appointment using your website. According to research from Accenture, 38 percent of all healthcare appointments will be scheduled online by 2019. Still not convinced your practice needs it? Here are 4 additional benefits of online scheduling.

New patients prefer it

More than ever, people are less inclined to make phone calls especially if it involves ringing up someone they don’t know. For many people looking for a new doctor or specialist, they will simply keep looking for one that has online scheduling to avoid having to make a call. If you don’t want your practice to miss out on potential new patients, having online scheduling is a no brainer.

More time for your staff

Think about how much time your staff spends each day answering phone calls from people needing to make an appointment. It’s probably a lot if you have a busy practice. Imagine if they were able to focus on patients at your facility instead of being on the phone with ones who want to be there. It would probably improve the level of care each person receives while at your facility. This will allow patients at your office to feel as if they are truly being taken care of and increasing the chances they return in the future.

Added flexibility for patients

One of the most difficult things for a patient is trying to schedule an appointment when your office is closed. If something happens at 8pm, they have no way of knowing if you will have time to see them the next morning. This puts them in a bind as they either have to take time off work and hope you can see them or go into work in the morning and wait until they can make an appointment.

With online scheduling, this problem is easily avoidable. They can simply log in to your website and see when you are available. This allows your patients to plan their schedule accordingly around the visit without having to wait until the next day.

You’re going to need it eventually

Sure, you probably can get away with not having online scheduling at the moment and maybe even for the next year or two, but eventually the time will come for your practice to embrace the technology. The sooner you do it, the sooner you can get your staff trained and the sooner your patients can enjoy the benefits of it. And for those healthcare providers who think online scheduling is simply a passing trend, well we’re sure there were plenty of doctors who said the same thing about the telephone when it was first introduced.

Need help setting up online scheduling at the your practice? Want to learn more about how technology can help make things easier for your patients? Talk to our IT experts today.

Published with permission from TechAdvisory.org. Source.

November 9th, 2015

164_B_SMAs a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms - like Nike or Google - you may think. But these are exciting brands! What can a business owner with a boring brand do? Quite a lot actually. And to prove this point, here is one “boring brand” with a large following on social media that everyone can learn from.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for 3M...you may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 4th, 2015

164_mob_BFor nearly two months now, Apple’s iOS 9 has been available for upgrade. But if you have yet to make the switch, you may still be curious about its new features and whether or not they make it worth installing. If this is you, here’s what you need to know about iOS 9 and four of its most popular new features.

Introducing the News App

If you waste countless minutes everyday visiting different websites searching for your news, now you no longer have to. Pre-installed in iOS 9 is a new app called News. This app collects articles from a variety of news organizations and sources, and puts them in one place for your viewing convenience. Once you start using this app it will learn what type of stories you are interested in, and then gather articles to suit your unique tastes.

Improved Notes

The Notes app has gotten a major overhaul in iOS 9 and has some nifty new features. First off, you can now add checklists and bullets to your notes. So if you’re about do some shopping at the supermarket, forget about the traditional paper written grocery list. Instead, you can create your list in the Notes app and check off each item as you put it in your cart. Additionally, you can now insert maps or photos into a note, and even sketch a drawing with the tip of your finger.

Better battery

While a long battery life is not something smartphones are known for, the iPhone is making steps to improve it with iOS 9. The core technologies and built-in apps of the new OS now consume less power, which means you may be able to squeeze out an extra hour of battery life after updating.

Furthermore, iOS 9 now comes with Low Power Mode, which helps to conserve battery life. So if you’re nowhere near an outlet, and are praying you have enough power to last for the next few hours, Lower Power Mode is your savior. To turn it on, go to Settings and Battery.

And if these new battery improvements for iOS 9 aren’t already outstanding enough, now you can also find out which apps are sucking the most juice out of your battery. In Settings > Battery, click on Battery Percentage to see a list of apps you’ve used in the past 48 hours and the percentage of your battery life they have consumed. This will help you quickly identify the apps that are draining your power, so you can close them to prevent further battery loss.

Switching between apps is easier than ever

From time to time, every iPhone user needs to toggle between apps. Whether you’re switching between Mail and Safari, or Notes and iBooks, doing this can feel like an unnecessary annoyance as you are forced to return to your Home screen before switching. With iOS 9, not anymore. In a progression from the app switchers seen in previous iterations of iOS, now if you’re in Safari and want to return to your email, a little black button in the top left hand corner gives you the option. In this case, it will read Back to Mail. Just tap on it and you can return to your mail without first having to return to the home screen. This feature works for any two apps you’re toggling between.

So should you update to iOS 9?

Upgrading to iOS 9 is a big deal, as it is for any OS update to your iPhone. The reason? Once you do it, it’s nearly impossible to go back. While the four features mentioned above may sound appealing, here are some things to consider when deciding whether or not to update to iOS 9.

Owners of older versions of the iPhone, such as 4S, 5, and 5S, may be wary about reports that updating to iOS 9 has caused noticeable slowdown on these versions. For example, it can cause delays in launching and switching between apps, slow down camera performance, and lead to your phone taking longer to turn on.

However, it should be noted that if you choose to put off updating, you may leave your phone at risk to security vulnerabilities. What’s more, you may not be able to update to the latest version of apps as they will, at one point or another, no longer work with an older OS.

Whether you choose to update to iOS 9 or stick with your current version, our experts are happy to fill you in as to which is the best decision for you. Contact us today to learn more about iOS 9 or get support for any of your iPhone needs.

Published with permission from TechAdvisory.org. Source.

November 2nd, 2015

BusinessContinuity_Nov2_BThere is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way. By communicating with your staff and customers before, and during, a storm, you can ensure your company can make it through rain, sleet or snow.

While weather varies drastically depending on where you live, nowhere is immune from inclement conditions during the winter. It’s only a matter of time before your local weatherperson appears on TV warning you to brace for yet another “Storm of the Century”, and in turn everyone whips themselves into a frenzy preparing for the worst-case scenario.

However, you shouldn’t just be focusing on your personal affairs; you need to make sure your business is ready as well. Even if the forecast doesn’t turn out to be accurate, it’s always better to be safe than sorry. For this to happen, you will need to stay in constant contact with both your employees and customers before and during a storm to make sure they know what to expect. Doing this will help limit interruptions and make sure clients can adjust the expectations they have of your business. Here is how you can use communication technology to prepare for any possible service interruptions caused by bad weather.


The great thing about technological advancements over the past few years is that they allow for many employees to work from home, or from anywhere that has an internet connection. However, they must be prepared to do so. That means you should be letting employees know that there is a chance they might be working from home three or four days before a storm is due to hit. During this time, have your IT department or provider check with those employees to ensure they have the capabilities to work from home, even if it is in a limited capacity.

During this time, designate certain employees as flex workers if you can’t determine just how bad the weather will be the next day. This means that they will check the weather in the morning and come in if it is safe. They will also be in charge of informing other employees whether or not they will need to come into work.

Finally, make sure there is an updated spreadsheet or file with all your employees’ contact details, and that this is available to those who may need it. It is important that each person at your company is able to be reached via multiple channels, because you never know which services a storm may knock out. Having this ready before anything happens will allow for more efficient communication during inclement weather.


Your customers depend on you, and it is absolutely vital that you keep them informed of how the weather situation will affect your business. One of the easiest ways to do this is via social media. In the days leading up to the storm, let your followers know that you are keeping an eye on the situation, and provide contact information for someone at your company who can give them additional information if needed.

If your business will have to close because of bad weather, it’s good practice to announce it as far ahead of time as possible. Ideally this will be done on the night before or, at the latest, early in the morning of the closure. You don’t want customers trekking in three feet of snow to get to your shop or office, only to find out it's closed.

Make sure you get in touch with clients right away to inform them of any delays that might occur in delivering goods or services because of the office shut-down, and give them an estimate as to when your business will be fully operational again. Just because you aren’t responsible for the weather doesn’t mean you can stop being accountable altogether. Staying ahead of the game will prove to clients that your company is organized and prepared for anything.

Of course, communication is just one part of a comprehensive business continuity plan. Contact our experts today and find out how we can keep your company functional no matter the weather.

Published with permission from TechAdvisory.org. Source.

October 30th, 2015

Windows_Oct13_BIn Microsoft’s ongoing attempt to go one better than Google and Apple in the user-experience stakes, Windows 10’s Cortana digital assistant comes with countless functions to compete with Google Now and Siri. Now, in partnership with manufacturer Lenovo, the REACHit service lets Cortana search and deliver seamless results from not only your local drives, but cloud-based systems like Dropbox, Google Drive, and Box. The move means it suddenly got a whole lot easier to quickly find what you’re looking for.

The Lenovo Yoga 900 convertible laptop device, expected to be released by the end of 2015, will be among the first to feature the REACHit app, available only on Lenovo PCs running Windows 10. At the heart of REACHit is an improved search experience that allows users to track down files across their various devices - meaning you’ll find what you’re looking for, regardless of whether you saved it on your desktop, laptop, tablet or smartphone - and cloud-based services like Dropbox, Google Drive, and Box.

These kind of comprehensive queries bear similarity to the deep Spotlight searches made possible in Apple’s latest operating system release, El Capitan. But REACHit can be used with both voice commands and plain-English typed search terms, something to be expected given it uses Cortana as a base upon which Lenovo and Microsoft have collaborated to develop additional functionality. The search flexibility means it’s possible not only to look for specific files when you already know the name, but also to specify parameters and find everything that matches. That includes finding photos, for example, based on where and when they were taken, who they’ve been shared with, and when they were last accessed. Perhaps most practically, this means REACHit can use date and location information to locate files even where they are not tagged in a way that would normally assist search execution.

Restricting the types of files that can be searched by REACHit, and the kind of information it uses to conduct those searches, will allow you to allay some privacy concerns - particularly prevalent given that the app is cloud-hosted. Certainly, REACHit signals further advancements in simplified natural-language searching across the numerous devices most of us now routinely use. It also exemplifies the increased importance manufacturers are attaching to an enhanced user experience that enables us to save valuable minutes in our workday.

Want to find out how effective implementation of Windows 10 in your workplace could help you boost productivity? Give us a call and we’ll show you.

Published with permission from TechAdvisory.org. Source.

October 29th, 2015

164_A_HCWith Halloween just a few days away, and the holidays following shortly after, 2016 will be here sooner than you know it. This makes it an excellent time to start thinking about next year’s IT budget, and how to best address your technology needs to keep your practice growing, compliant, and not stifled by outdated IT that distracts you from your patients. To ensure your IT is dependable for 2016, here are a few steps you can take to prepare your practice.


One reason some practices fail to update their IT at all, and then wind up with broken technology that causes endless headaches and delays, is that they’re simply overwhelmed by the number of technology choices available, and are unsure what needs to be upgraded or replaced. That’s why the first task you should undertake in planning next year’s IT budget is to evaluate what you have right now.

If you have a small or medium-sized practice, you may be able to do this by walking around your office and simply taking a visual assessment of your technology. However, if you don’t feel comfortable doing this, another option is to use a software tool or hire an IT provider to determine which pieces of technology you use regularly.


When you’re done with the evaluation, you’ll have likely discovered some IT issues that need to be addressed immediately. If you have the budget to fix them this year then go ahead and do so, otherwise prioritize these technology repairs in your 2016 budget. This will help ensure IT doesn’t create unnecessary dysfunction in your daily operations.


Stop thinking about technology for a moment. Instead, think about your long-term goals for your practice. What do you want to accomplish in the next one, five, and 10 years? What do you envision your practice looking like then? Jot your goals and answers to these questions down on a piece of paper, then evaluate whether or not your practice can achieve these goals with IT implemented as it is now. If it can’t, what technology changes need to take place? The answer will reveal which IT adjustments are necessary for the future of your practice in 2016 and beyond. Here are a few other ideas to consider when planning your long-term IT strategy.

Usability - complex technology not only scares the average user, but it also prevents many from using it. If you want you, your staff and your patients to use your new IT solution, make sure it’s user friendly. Otherwise you’re simply throwing money away.

Automation - because the healthcare industry is understaffed as it is, you need all the help you can get. Technology can act as your team of extra staff members, automating and taking care of processes that are usually performed manually. This will free up your real employees to spend more time taking care of your patients.

Adaptability - both technology and the healthcare industry are in a constant state of change. So when implementing new IT, find something that will evolve with your industry. If you’re unsure, talk with the vendor of the technology product you’re interested in, or consult with an IT provider to help you along.

Lastly, we understand that IT is not the specialist area of most healthcare professionals. So if you ever have any questions, or need assistance planning for your future IT needs, our experts are more than happy to help you in assessing, evaluating and implementing new technology that will take your practice into 2016 and beyond.

Published with permission from TechAdvisory.org. Source.

October 28th, 2015

iPhone_Oct28_BAfter a year of rumors and speculation, Apple has finally released the iPhone 6s and its bigger counterpart, the iPhone 6s Plus. The tech giant has added several key improvements to the device, including the upgrade to iOS 9, a high-resolution camera, and numerous other new features and internal upgrades. Here’s all you need to know about the new iPhone 6s and 6s Plus.

3D Touch

3D Touch is perhaps the biggest key improvement in the iPhone 6s and 6s Plus. This is a hardware-enabled feature that can’t be implemented in the older versions of the iPhone. This nifty feature lets you have a peek at your phone’s content - without actually opening it, or leaving what you’re doing - with just a slightly harder press on the screen. For instance, you can preview emails and text messages, take a brief look at websites, and view calendar entries and image galleries, by simply applying more pressure to the relevant application button. Press harder still and you can view the item in full-screen mode.


The new iPhone 6s and 6s Plus are made with 7000 Series aluminium, the very same grade of aluminium used in the aerospace industry, making it the strongest alloy Apple has ever used in its iPhone series. These latest releases are slightly heavier and thicker than the iPhone 6 and 6 Plus, but it’s difficult to visually distinguish between the new models and the originals. The 6s series, however, comes in a new rose gold color, adding to the gold, silver, and space gray that are already available.


The iPhone 6s retains a 4.7-inch, 1,334x750 pixel screen, and the 6s Plus a 5.5-inch, 1,920 x 1,080 pixel display, both with excellent viewing angles, brightness, and real-life colors. Although the resolution remains the same as that of their predecessors, the 6s series boasts new cover glass on the screen, which Apple claims to be the strongest cover glass found on any smartphone.


The iPhone 6s and 6s Plus are powered by Apple’s latest iOS 9, which comes with a number of new additions, including upgraded versions of Notes, Maps, Siri, Apple Pay and countless other apps. The phones are built with Apple’s powerful dual-core A9 processor, and come with 2GB of RAM. Devoted iPhone fans will love the results - faster app and webpage load times, smoother app switching, and no lags or hangs.


The iPhone camera has gotten a resolution upgrade for the first time in four years. The 6s series come with a 12-megapixel camera, which can record 4K videos and take incredibly vivid and lively photos. You can also take beautiful selfies, and make and receive high-definition video calls, with the front camera’s 5-megapixel resolution.

Battery Life

Apple has redesigned the batteries used by the iPhone 6s and 6s Plus, making them smaller and lighter but with longer life. You can expect up to 10 hours of Internet usage on 3G, 11 hours of HD video playback, and up to 50 hours of audio playback on the iPhone 6s on a single charge, with the 6s Plus being slightly more durable.

If you’re looking to learn more about the latest iPhones and how you can implement them into your business, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
October 26th, 2015

164_B_SecHow secure is your business’s network? If your organization lost access to all data for 48 hours due to a cyber attack, could you still operate? Today, small and medium-sized businesses are increasingly targeted by hackers. If your security isn’t up to par, you could suffer a drop in profits and a damaged reputation, and could even potentially go out of business. To prevent this from happening, here are a handful of rules to keep in mind when securing your SMB.

Recognize where your most critical data lies

Is it in the cloud? Hard drives? Backup disks? Mobile devices? Whether or not you have the budget and resources to adequately secure all of your data, the critical data that your business relies on must be sufficiently secure. If you’re unsure of what that is, ask yourself which data you would need to access within 24 hours of your business suffering a major disaster, in order to ensure your operations remained up and running. Once you’ve answered this question, talk with your IT managers to determine the security measures that need to be implemented to protect your most vital data.

Learn the basics

After you’ve bulletproofed your critical data, it’s time to arm your network with the basics. If you haven’t already done so, ensure that you have anti-malware protection on servers and endpoints, and firewalls for both wireless and wired access points.

If you have the budget, it’s worth seeking outside counsel from an IT expert fluent in today’s security best practices. They’ll ensure your business is protected from the latest cyber threats. However, if you don’t have the budget, then it’s time to take matters into your own hands. Read up on security trends, join technology networking groups, and ask your fellow business owners about their own IT security policies.

Cash a reality check

Bad things happen to nice people. Tornadoes, fires, thieves, and faulty technology couldn’t care less about how your business donates to local charities and supports your community’s youth sports clubs. What’s more, hundreds of small businesses across the country suffer severe data loss each year. Ignorance and turning a blind eye will not protect you, so make a wise decision and automate your data to be backed up daily. This allows your business to remain in operation if you’re hit by a security breach.

Dispose of old technology properly

Whether it’s a computer, server or tablet, any device that stores data on it must be properly disposed of when it conks out. Specifically, the hard disk must be destroyed completely. And remember, proper data disposal is not only limited to technology, as critical information is also revealed on paper files. So if you’re migrating the content of physical documents to the cloud, make sure to shred the paper versions too.

Mind your mobiles

The mobile age is here, and along with it come employees who may access your business’s critical information via their smartphones, tablets and other mobile devices. Recognize that many of these devices have different operating systems that require varying security measures. You and your IT manager should be aware of this, which leads to our last point...

Think policy

Have a policy for all your company’s devices. If you don’t inform your employees they shouldn’t access company information via their phones or tablets, then they’ll likely assume it’s okay to do so. But thinking policy doesn’t pertain only to mobiles. You should also determine acceptable online behavior for your employees, as well as how data should be shared and restricted. Put this in writing, and then have your employees read and sign it.

Of course, it’s not always wise to be overly restrictive. Rather the point is to have policies in place and make everyone in your organization aware of them because if you don’t each staff member will make up their own rules.

Are you concerned your business’s security isn’t up to par? Need the guidance of a seasoned IT provider who specializes in security? Talk to us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
October 21st, 2015

164_iPad_BThis fall, Microsoft and Apple are poised to release their newest tablets: the iPad Pro and Surface Pro 4. While some consumers will quickly opt for their favorite brand without giving it a second thought, others may like to know how these two really stack up. So if you’re not sure which tablet to buy, here’s how the iPad Pro and Surface Pro 4 compare.

Measurements and weight

When it comes to physical measurements, there is little difference between the iPad Pro and Surface Pro 4. The Surface weighs in at anywhere from 1.69 lbs to 1.73 lbs depending on which version you get, while the iPad Pro weighs slightly less, coming in at 1.57 to 1.59 lbs.

The iPad Pro is also slightly thinner, at 0.27 inches compared to the Surface’s 0.33 inches. So at first glance, you may think that iPad has a slight edge in the measurements department, but the Surface makes up for its slightly bulkier size with a wide array of ports that include a microSD card reader, 3.5mm headset jack, mini DisplayPort, Type Cover port, and a USB 3.0 port. As for the iPad Pro, it lacks all of these and instead comes with only a Lightning port.


As with the measurements (minus the ports), there is no extreme difference in display between the two tablets. The Surface Pro 4 has a 12.3 inch touchscreen with a resolution of 2,736 x 1,824 pixels, versus the iPad Pro’s 12.9 inch touchscreen of 2732 x 2048 pixels.


Both the Surface Pro 4 and the iPad Pro come with an attachable full-size keyboard. And the one key difference here is that Microsoft’s version comes with a trackpad, while the iPad Pro’s does not. For the iPad Pro you will instead have to use your finger as a cursor to navigate the touchscreen - which system is best will depend on your preferences.

Operating systems

This is where the big difference between these two lies. While the iPad Pro operates on iOS 9, the Surface Pro runs Windows 10. Because of this, Surface Pro has a lot more versatility and power than iPad Pro. It has the ability to run full blown desktop applications like Photoshop or Lightroom, while iPad Pro isn’t capable of this. However, for iOS lovers, iOS 9 provides new features such as improved multi-tasking and split screen.


Here’s the breakdown of the price difference between the two tablets.

iPad Pro

  • $799 - 32GB
  • $949 - 128GB
  • $1079 - 128GB + LTE cellular radio
Surface Pro 4
  • $899 - 128GB (most affordable version)
  • $2,699 - 1TB + Intel Core i7 + 16GB of RAM (highest-priced version)
  • Prices range anywhere in-between, depending on storage, RAM, and processor options


It really depends on what you’re looking for. The Surface Pro 4 is more of a PC that looks like a tablet, while the iPad Pro is essentially a tablet. The operating system is the key difference that separates the two. If you want a tablet that runs like a full-blown computer, go with the Surface Pro 4. However, if you’re an Apple fan, the iPad Pro now provides you a larger screen than its predecessors, as well as more versatility and the option of a keyboard.

Still unsure which tablet is right for you? Need help with your current iPad? Call us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad